How To

ChatGPT offers PR help and pitfalls

ChatGPT is a potentially powerful PR tool.

ChatGPT has recently been the main topic of conversation in the world of Artificial Intelligence. Users are able to ask ChatGPT anything and it will come up with a response that is almost too human-like. But what is ChatGPT? Well, according to itself it is “an AI-powered chatbot developed by …

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How M&M’s used scandal for a great PR stunt

Some of the scandalous female M&Ms.

The well-known candy brand, M&M’s, has recently been involved in what some may consider a scandal. It all began in January of 2022 when the company decided to shorten the green M&M’s legs and replace the thigh-high, heeled boots with a pair of sneakers, wanting to slightly rebrand the portrayal …

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How remote and hybrid work affect PR industry

While the COVID-19 pandemic has slowly receded, remote and hybrid work have quickly made its place into the daily routine of many lives. Some may say remote and hybrid work is just temporary and is not reliable; however, according to Dick Grave in Remote, Hybrid or In-Office PR, this work …

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Communicating monkeypox and other health issues

Health communication requires honesty.

Monkeypox is a viral disease that is leaving America questioning what’s happening next, again. After we fight to get through COVID-19, we are faced with yet another healthcare outbreak. We are stuck having questions without answers, again. Although monkeypox is being carefully monitored before it becomes too large of an …

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Preventing burnout before it’s a problem

Burnout affects both students and professionals.

Burnout is a demoralizing feeling that can affect many people in their day-to-day life. It is the feeling of emptiness, mental exhaustion, and lack of motivation/care. This has been an ongoing feeling for many people for a while, including SIU alumnus, graduate teaching assistants, and undergraduates. “The Burnout Pandemic” A …

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How PR professionals are beginning to “BeReal”

BeReal encourages users to be more authentic online.

Have you ever grown tired of the facades created by companies and brands on social media? Social media posts today often feel forced and do not represent a person’s or company’s real day-to-day life. The new social media platform, BeReal, has been created by Alexis Barreyat as a new and …

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Four tips for refreshing your resumé in the new year

Always be revising and updating your resume.

Whether you are looking for a new job, are at your existing job, or just interested in finding new options, updating your resume is the first step in the process. It is always important to keep your resume up to date with all the new things you learned, experienced, and …

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PR strategies to build a more diverse workforce

Building a diverse workforce.

Diversity is a major key when it comes to industries in today’s society. Every day the world changes and evolves so it is important that companies have diversity in the workplace. PR can play a huge role when it comes to helping companies better recruit a more diverse workforce and …

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