How To

Charitable giving benefits corporations past the holidays

Charity can serve all at the holidays.

Public relations play an important role in all companies throughout the whole year, however, around the time of the holidays is an extra opportunity for companies to make a positive impact on the communities that they serve. It is safe to say that both companies and consumers are in a …

Read More »

How practicing emotional intelligence can help PR professionals

Emotional intelligence can be a key skill in public relations.

Practicing emotional intelligence can significantly benefit PR professionals in the workplace. By understanding and managing their own emotions, PR professionals can navigate high-pressure situations, remain calm under stress, and make better decisions. Here are several ways practicing emotional intelligence helps PR professionals in the workplace. Effective Communication PR professionals deal …

Read More »

Mascots put a friendly face on corporations

Some mascots become bigger than the product they promote.

We all know how brands typically advertise. Commercials, social media ads, sales, and campaigns are usually what people recognize as advertisement and public relations tactics. How about the unusual? What about mascots? Mascots are a way for companies to brand themselves. Of course, the obvious examples of this would be …

Read More »

How Dove’s storytelling changed the beauty industry

Women featured in one of Dove's Real Beauty campaigns.

In 2004, personal care brand Dove launched its “Real Beauty Campaign.” The advertisements featured women who “weren’t professional models” and were “different ages, sizes, ethnicities, hair color, type or style,” according to the brand’s website. Leading with the statement, “Beauty is for everyone,” Dove has since grown from a worth …

Read More »

Creating a personal brand through PR

PR professionals should think about building their brand.

In today’s competitive adjective landscape, the concept of a personal brand has increased importance. Branding involves the strategic creation of an identity through communication for individuals, companies, or organizations, offering a means to stand out amidst the crowd and establish expertise that outshines competitors. A personal brand serves as a …

Read More »

Snap AI and its role in public relations

Artificial intelligence can be an asset in public relations.

Artificial Intelligence, or AI, has been making its way into our everyday lives for quite some time now, but recently, it has made its way into social media. On February 27, Snapchat released a series of social media posts and a press release saying they are introducing My AI, an …

Read More »

Infographics inform in public relations

Infographics convey dense information visually.

The diverse ways in which media reaches people have a continuous and significant impact on the evolution and development of social media. Infographics are a powerful tool for steering public discourse in a desired direction for businesses. Infographics not only help shape the conversation but also create opportunities to initiate …

Read More »

How to prepare for a job fair

Job fairs can be a bit intimidating.

As a college student, preparing for a job fair can potentially be difficult if you’re unsure of what to bring. Attending a job fair can offer many opportunities to help expand and practice your networking skills while also potentially getting a job or internship. Here are a few tips to …

Read More »

Carbondale offers tasty treats for business meetings

Flame Bar and Grill offers tasty menu items.

As James Beard wisely stated, “Food is the common denominator that brings people together.” For centuries food has been bringing people together. Food is an essential part of our health and impacts the way we live. In the world of business, connections with the clients are crucial to success. What …

Read More »

SIU strikes gold with TEDx program

TEDx SIUC offers a unique chance to share ideas.

This March SIU has hosted a collaborative event called TEDx. TEDx SIUC “is a program of local, self-organized events that bring people together to share a TED-like experience.” TEDx is an independently organized event where individuals of the community or area come together to give talks on assorted topics to …

Read More »