Thursday , July 29 2021

Why professionals should consider throwing a Houseparty

Houseparty puts some fun in video chat.

When an unexpected crisis arises such as COVID-19, it causes a lot of professionals such as those in public relations to come up with new ways to do meetings and activities virtually. This is when the app Houseparty gave the opportunity to allow people to host virtual meetings but with …

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Amanda Gorman’s poetry is both pioneering and public relations

Amanda Gorman speaking at the presidential inauguration.

Amanda Gorman has become the youngest inaugural poet in United States history. Following her inaugural reading, Gorman was invited to read another original poem at Super Bowl 55. The following article discusses Gorman’s riveting performances and the public relations involved in her success. 22-year-old Los Angeles resident, Amanda Gorman, first …

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Self-branding is a necessity in 2021

Personal branding is more and more important.

Standing out in a job interview can seem like a daunting task when there is a multitude of applicants. This is especially true in 2021 when there is a surplus of applicants. One could easily feel overwhelmed and anxious about securing a job. This is where personal branding comes in. …

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Students walk this way to benfit The Women’s Center

The Walk-a-thon team.

Each semester, the SIU CMST 481: PR Cases and Campaigns class taught by professor Justin Young is tasked with creating a successful campaign. This capstone class is a way for Communication Studies majors to combine all of their knowledge from previous courses. For the spring 2021 semester, the students chose …

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Executive Board announced for 2021-2022

PRSSA members gathered for a night of games.

Each spring, one of the responsibilities of outgoing officers is to help select the new slate of officers to lead our Executive Board for the following school year. This year brought an assortment of talented applications, and we have our new officers listed below. Thank you to all who applied, …

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Spotlighting benefits of diversity and inclusion in PR

Diversity and inclusion brings people together.

Diversity and inclusion within public relations are very crucial because in PR you are representing someone or something that has a diverse audience, and it is important that as someone in charge of keeping the face of the client, you represent the diverse audience they are reaching out to. Diversity …

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How to beat the Instagram algorithm


Like all social media platforms, Instagram uses an algorithm to decide which posts are shown to which viewers. This can explain why sometimes you might miss out on certain posts even though you may follow that page, but what determines that algorithm and what you see on your feed, and …

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Schneider finds where she belongs in public relations

Grace Schneider

Grace Schneider, SIUC Junior, Communication Studies Major and PRSSA Secretary extraordinaire graciously agreed to answer a few questions and provide some insight into her role in PRSSA. Grace began PRSSA for credit last year and thoroughly enjoyed it. Over winter break, she would accept an invitation to join the E-Board …

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