Hamilton the Musical CMO talks marketing during COVID

Laura Matalon

Laura Matalon is the Chief Marketing Officer for Hamilton the Musical, but she has worked on shows as varied as In the Heights, The Book of Mormon, and Rent. Talking with students, she discussed the challenges of working with musicals in the age of COVID, as well as skills needed …

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Spoiler alert: TV doesn’t always show accurate PR

Sex and the City

TV shows’ depiction of everyday PR work is not always as it seems. Some elements are accurate, and some elements are just for TV entertainment. Sex and the City’s Samantha Jones Sex and the City is a show on HBO created in 1998 that had six seasons and two movies, …

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Haley’s magic kingdom of communication

Haley Spiewak and a very large mouse friend.

Haley Spiewak is a natural born leader that consistently strives to better herself and the ones around her. The PRSSA PR Director not only has experience in leadership but she also has some natural talents that make her a phenomenal director in PRSSA. Haley is from Sycamore, Illinois where she …

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Dr. Nilianjana Bardhan: from India to Southern Illinois

Nil with her dog Billie

Dr. Nilianjana “Nil” Bardhan is a professor of Communication Studies at Southern Illinois University, where she has been teaching for the past 22 years. She graduated from Lady Shriram College for Women at Delhi University with a bachelor’s degree in English literature and philosophy. She decided to continue her education …

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PR in crisis: Southwest Airlines

Southwest Airlines

In past years, there have been many learning opportunities for PR professionals. The greatest way to learn a new skill is via experience in real-world scenarios. Short of in-Person experience, PR professionals use past examples of PR crises. Observing how PR professionals of the past, mitigate and reframe crises can …

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Interview tips that will help get you hired

For many, the interview is worst part of the job search.

The interviewing process can be very stressful and nerve-wracking as you meet new people, attempt to sell yourself, and constantly be enthusiastic. This sounds very challenging, but with preparation and research, it can make the job interview much less stressful and more effective. Here are some job interview tips that …

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How AdLab can benefit PR majors

Advertising and PR often work hand in hand.

Public Relations Student Society of America (PRSSA) is a student ran organization and PR firm that largely caters towards public relations majors. PRSSA’s main purpose is providing students with real hands on experience with public relations. However, there are other RSOs and clubs on campus at Southern Illinois University Carbondale …

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Alum Savannah Coady says RSOs paved way for career

Savannah Coady recruiting PRSSA members.

Southern Illinois University Carbondale has hundreds of graduates each year, this past May 2020, Savannah Coady graduated with her bachelor’s degree in communication studies with a minor in journalism. Since Savannah was the president of Public Relations Student Society of America (PRSSA) before she graduated, I was excited to catch …

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St. Louis’ top agencies for grads to aim for

The iconic St Louis Gateway Arch.

For any recent or soon-to-be college graduate, here is a compiled list of quality agencies to look into for your future in public relations. The list consists of agencies located in the St. Louis, MO area. The below information includes key details about the agency such as, a brief background, …

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