Wednesday , December 4 2024

Elizabeth Davis

Bud Light’s PR nightmare and how to avoid political backlash

People got very upset over a can of beer.

In modern day, brands have to play a tricky game of navigating political fields. It can be extremely beneficial or detrimental to a brand’s image when they decide to publicly support a political movement that is considered controversial. The Harvard Business Review mentioned that in the past, companies tended to …

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How M&M’s used scandal for a great PR stunt

Some of the scandalous female M&Ms.

The well-known candy brand, M&M’s, has recently been involved in what some may consider a scandal. It all began in January of 2022 when the company decided to shorten the green M&M’s legs and replace the thigh-high, heeled boots with a pair of sneakers, wanting to slightly rebrand the portrayal …

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How PR professionals are beginning to “BeReal”

BeReal encourages users to be more authentic online.

Have you ever grown tired of the facades created by companies and brands on social media? Social media posts today often feel forced and do not represent a person’s or company’s real day-to-day life. The new social media platform, BeReal, has been created by Alexis Barreyat as a new and …

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