Each semester, the SIU CMST 481: PR Cases and Campaigns class taught by professor Justin Young is tasked with creating a successful campaign. This capstone class is a way for Communication Studies majors to combine all of their knowledge from previous courses.
For the spring 2021 semester, the students chose The Women’s Center in Carbondale as their non-profit organization to focus on. The class of nine split into three different groups: promotion, before the event, and day of the event. From January to April 17, the class focused on how the event would look and how to market it.
For their campaign, the class hosted a Walk-A-Thon that began at Bucky’s Haven and went around Campus Lake. On April 17, from 11-2 pm, participants could sign in at their leisure and drop off monetary or physical donations such as unopened hygiene products, cleaning supplies, or new bedding. Anyone who participated in the walk was able to grab a few freebies which included a purple mask, wristband, water bottle, and a granola bar.
Current student Tadzia Lee said, “This event has been a great way to raise awareness for The Women’s Center. It was great to be able to focus on a non-profit that is local to Carbondale. This year had been difficult for everyone so we are glad we could give back.”
Students organizing the program were Jami Allen, Madison Chimack, Michael Clarke, Erika Farias-Diaz, Tadzia Lee, Caitlin Link, Colby Menefee, Matt Millbrandt, and Haley Spiewak. Thanks to the students, they successfully raised over $338 and many physical donations for Carbondale’s Women’s Center.