Tag Archives: controversy

Bud Light’s PR nightmare and how to avoid political backlash

People got very upset over a can of beer.

In modern day, brands have to play a tricky game of navigating political fields. It can be extremely beneficial or detrimental to a brand’s image when they decide to publicly support a political movement that is considered controversial. The Harvard Business Review mentioned that in the past, companies tended to …

Read More »

How M&M’s used scandal for a great PR stunt

Some of the scandalous female M&Ms.

The well-known candy brand, M&M’s, has recently been involved in what some may consider a scandal. It all began in January of 2022 when the company decided to shorten the green M&M’s legs and replace the thigh-high, heeled boots with a pair of sneakers, wanting to slightly rebrand the portrayal …

Read More »