Tag Archives: brand

We all know how brands typically advertise. Commercials, social media ads, sales, and campaigns are usually what people recognize as advertisement and public relations tactics. How about the unusual? What about mascots? Mascots are a way for companies to brand themselves. Of course, the obvious examples of this would be …

In today’s competitive adjective landscape, the concept of a personal brand has increased importance. Branding involves the strategic creation of an identity through communication for individuals, companies, or organizations, offering a means to stand out amidst the crowd and establish expertise that outshines competitors. A personal brand serves as a …

In modern day, brands have to play a tricky game of navigating political fields. It can be extremely beneficial or detrimental to a brand’s image when they decide to publicly support a political movement that is considered controversial. The Harvard Business Review mentioned that in the past, companies tended to …