Tag Archives: theater

Matalon’s life in theater and public relations

Laura Matalon

Laura Matalon was the recent guest speaker that talked about publicity and marketing during Covid-19 to Southern Illinois University’s chapter of PRSSA. She is the Chief Marketing Officer for Hamilton the Musical (the hit show written by Lin-Manuel Miranda), and during the meeting she joked public relations wasn’t her first …

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Hamilton the Musical CMO talks marketing during COVID

Laura Matalon

Laura Matalon is the Chief Marketing Officer for Hamilton the Musical, but she has worked on shows as varied as In the Heights, The Book of Mormon, and Rent. Talking with students, she discussed the challenges of working with musicals in the age of COVID, as well as skills needed …

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